Every parent knows that we need to talk to our children about ‘sex’ and ‘drinking’. Opening up the lines of communication will help many make better decisions. One area that is still not talked about enough is ‘money’. Consequently, young adults are experiencing major debt and credit problems that will plague them through their late 20’s and if not their entire life.You wouldn’t give your sixteen year old the keys to your car without drivers training; so don’t let them move out without a practical financial education? Both scenarios could devastate your child’s financial situation for years.Everyday we send young adults out in the ‘real world’ with dangerously little preparation for the financial realities of life. Tiny errors can mess up your childs financial future for a lifetime. Just one simple missed credit card payment will blemish their credit report for seven years. These mistakes lower their confidence; which can result in a downward spiral of financial blunders.Most parents are already aware that public high schools do not provide young adults with a practical financial education. And these guardians or parents already know how important financial literacy is for their kids stress levels, health and overall lifestyle. So parents it’s up to you to provide your children with the financial skills they need to make it in today’s society.There are important financial lessons you can teach your children. But before you do, it’s important you recognize your teaching beliefs and style. There are three common parenting styles that affect the way your children lean about money.- Parents that don’t feel qualified. This is the most common parenting problem when it comes to providing children a practical financial education. These parents often feel stressed out because they realize how important receiving financial education is; however they just don’t know where to start. They may not feel confident instructing their children because they don’t fully understand financial matters themselves. When their children start making the same financial mistakes that they made themselves, they often feel guilty.If you relate to this situation, eliminate those negative feelings because it’s not your fault. If you are like most people you were never taught this information either. So use this opportunity to learn about money and grow with your children.- Parents that are uncomfortable teaching. Many parents out there have a general understanding of money matters however they don’t know how to go about teaching this information to their children. They’re not sure what they should teach, how to teach them and question if their children will actually listen to their advice. They also realize, during the teen years, their children may respond better to other people passing on practical financial lessons to them. As a parent, you don’t teach them biology or geometry so why put pressure on yourself to teach them a subject as important as money?- Parents that enroll their child in the school of hard knocks. Many of us have learned about money the hard way. Often errors are made then we have to work that much harder to fix it. Parents that are believers in this learning style are taking a big gamble with their children’s lives that can have serious long term consequences.The lessons you learn in the school of hard knocks often do last a lifetime. However often times these mistakes can undermine the confidence and eliminate all hope of your child ever achieving financial freedom. There are resources available that will give your child a financial head start; so use them!Every young adult needs a professional course on financial education so they are able to avoid the financial pitfalls that plaque so many people. Here are three tips that will help you prepare your child for a structured financial education course.1) Lifestyle. Children, teenagers and young adults don’t really care about money. It’s what money brings them that motivates them learn. Relating money to time, freedom and lifestyle will inspire them to learn about money. Once they understand the personal freedom having money will afford them, you’ll find your children excited and wanting to receive a practical financial education.Relating money to lifestyle is a great opportunity to get to know your children better plus it’s the first step toward helping them develop a healthy relationship with money. Take some time out and talk to them about their dreams. No matter how far fetched their financial dreams may seem to you; make sure to acknowledge them and use that to motivate them to learn all they can about financial matters. For instance, if your 16 year old dreams one day owning a restaurant make sure you encourage that goal. Now, instead of teaching them to save money for no particular reason, you can use their goal as the reason to learn about money matters.2) Accounts Open their checking, savings, and investment accounts early. It doesn’t matter if they are in kindergarten or colleges by getting these account set up early they will have and advantage that will last a lifetime.The longer relationship you have established with a bank or financial institution the more benefits your child may receive. Most banks offer clients that have been with them a longer period benefits that new customers won’t receive. They offer their preferred clients benefits such as: better rates, better terms, additional services and they often are able to qualify for loans easier.In addition to the financial benefits, young adults also feel an added sense of responsibility for their financial future when they have the proper accounts open. This sense of responsibility is a vital part of giving your child adequate preparation before they move out to live on their own.3) Invest early. Encourage your young adult to begin investing once they have money saved up. The stock market is a great place for them to start; however do not go out and buy individual stocks or mutual funds. Both are too risky unless you have specialized investment training. Instead you may opt to invest in the overall market.There are several investment vehicles available that allow you to invest in the overall market that are just as easy as buying a stock or mutual fund. Making a simple investment in the overall market may give your child lower risk, more consistent returns and greater diversification. The best part is this strategy is dead simple to do. Once they set up their investment account they can automate it so each and every month the investment is made for them automatically.Getting your young adult prepared for the realities of the 21st century is an important part of responsible parenting. Giving them practical financial education before they move out on their own will continue to benefit them throughout their entire life. You would never give your child a car without drivers training; so make sure you give them a practical financial education before they move out.
Online advertising is all about getting your website in front of the people who are interested in your product or service. There are a number of different ways in which a website can get itself advertised on the web like contextual ads on search engine results pages, banner ads, Rich Media Ads, Social network advertising, online classified advertising, integrating pop-ups on a visited site, advertising networks, and email marketing, including email spam. In most cases it will prove preferable to include a variety of types of media and different versions of online advertisement.
Search Engine Advertising is a method of placing online advertisements on Web pages that show results from search engine queries based on keywords and phrases entered by internet users or potential buyers. The three biggest sources of this type of advertising are Google, Yahoo. Search engine advertising works on the simple principle of supply and demand.
Contextual Advertising, also known as content-targeted advertising is based on keywords in the surrounding content or context, which means that your advertisement is shown on a Web site that is ‘in context’ to your specific product or service. This advertising technology works by publishing your text or rich media advertisement on the relevant affiliated Web sites that best match your selected targeted keywords or channels. This is usually less profitable than search advertising which is based on user intent expressed through their keywords.
There are three common methods of purchasing online advertising space for various types of advertising tools:
* Cost Per Click also referred to as the Pay Per Click means that payment for advertising is proportional to the number of unique clicks on advertising banners. Cost Per Click differs from Cost Per Visit in that each click is paid for regardless of whether the user makes it to the target site. Either a flat-rate or a bid-based pricing scheme one can choose from for a Cost Per Click ad. A drawback to the Cost Per Click advertising model is that it can be compromised by click fraud.
* Cost Per thousand impressions means that the method of payment is based on the number of views. This advertising model is generally reserved for websites with high traffic volume (more than one million pages viewed per month). The total price paid in a Cost Per thousand impressions deal is calculated by multiplying the Cost Per thousand impressions rate by the number of Cost Per thousand units. For example, one million impressions at $10 Cost Per thousand impressions equal a $10,000 total price.
* Cost Per Action or acquisition, also be known as or Cost Per Lead means that payment is based on performance, and is a common method in affiliate marketing programs. In this advertising scheme, the publisher takes all the risk of running the ad, and the advertiser pays only for the amount of users who complete a transaction, such as a purchase or sign-up. According to industry observers, this is the best type of rate to pay for banner advertisements and the worst type of rate to charge.
Online advertising is so flexible and cost effective that even small businesses can afford to look into advertising online as in many types of ads there is no pay unless there are results. This type of strategy can make advertising very cost effective, especially for those who do not have large advertising budgets. Online marketing services are incomplete without online advertising, without the powerful advertising marketing can never be successful.
In this world of businesses the need of online advertising company is crucial. An online advertising company can play a major role in assisting its client companies advertise their products on the Internet and reach their target audience. The future of online advertising and online advertising companies looks bright and very exciting to be sure.
Online ads, pay per click, affiliate marketing, advertising in Facebook, banners… there are several old and new methods of advertising online that has emerged in the internet today. There are some who are also advertising their advertising services all throughout the web and promising that they can give good traffic in no time. Internet marketing experts even disagree on what is the best online advertising available now.
Online advertising has become attractive to business owners, as most of these advertising methods are cheaper compared to the usual print or billboard advertising. Advertising online also allows you to deal with targeted traffic – or individuals online who are most likely interested in your business, thus it has greater chances of getting reliable results when it comes to advertising.
There may be varying opinions about what is the best online advertising available today. Internet marketing experts may have their own reasons for naming one online marketing method to be better than the other. Say if you want an advertising that will work for you long term, you can choose article marketing. If you want fast and quick results, search engine optimization may be on top of the list, or if you want cheaper and quicker results, you can also make use of pay per click advertising and if free advertising falls in your best online advertising category, there are lots to choose from. You can indeed make many choices, considering also your goals and preferences.
Below are some suggestions on how to promote your products online. It is important to remember though that these advertising methods, like any other best online advertising methods available, is focused on bringing targeted traffic to your site which is essential in internet marketing. The job of converting this traffic into sales still lies in your strategy to draw potential customers into purchasing your product or service and not just visit your site.
1. Search engine optimization (SEO) and Search Engine Marketing (SEM)
2. Pay per click marketing (PPC)
3. Article Marketing
4. Affiliate Marketing
5. Banner Advertising
6. Free advertising on social networking sites (Facebook, MySpace)
8. Link Exchange
9. E-mail advertising
10. Online classified advertising
SEO experts would probably argue that advertising on search engines is the best way to advertise online, thus would recommend search engine optimization or search engine marketing. Indeed, advertising in search engines is one good way to make your business visible to the online world, as these are the major tools in the internet. You can also choose to advertise in other websites by using pay per click, banner advertising and some free services like the social networking sites and forums. E-mail marketing and article marketing are also good options in advertising online. To get the most out of the various advertising methods in the internet, you can even do more than one of these methods, which for sure, will bring the best results you are looking for.
As previously mentioned, the best online advertising is not just about traffic. You also need to have good landing pages and an attractive website to convert these traffic into sales.